The first time I saw this commercial I turned the channel and immediately informed my children that this kind of behavior is completely unacceptable. This child has the nerve to call his parents lame! I went to the Toyota channel on youtube to find out how to complain and saw that most of the comments posted there had the same sentiment. I also saw that this ad is only one of several offensive commercials featuring this character. In each commercial he obnoxiously refers to his parents as "dorks" or "lame" and sarcastically ridicules them. How dare Toyota portray a child showing such disrespect for his parents in a commercial for a product aimed at families!! Not cute.
I also submitted a formal complaint on Toyota's main website in the customer help/contact us section. Click this link if you would like to submit your own complaint. It will take about five minutes to set up an account and then you can leave your complaint. I selected "website" as my area of concern and also pointed out that I am a current owner. I'll get back to you if Toyota bothers to respond.
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